A logo and social media campaign for Unwrap My Life, a fictional organization created as a personal project. The concept centered on a launch party and fundraiser promoting the fund's mission.

The logo plays on the word "unwrap," with the "W" rendered as a looping, hand-drawn flourish that breaks up an otherwise clean wordmark. The campaign carries this through a set of reel covers shot with plastic-wrap styling, tying the visual concept back to the brand name.

Three reel cover variations were explored, from a clean editorial layout to a bolder, hand-lettered composition.